Fair Tax Defeat
Beating a Spending Goliath with Data, Messaging, and Targeting
Solving Wicked Problems
Powering purpose-driven brands to break down barriers to human potential.
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Strategy &
Data Intelligence
Strategic clarity and data intelligence to solve complex challenges, reach the right audiences, and activate long-term momentum.
Content &
Creative
Social psych-informed content and storytelling paired with world-class design that influences action.
Activation &
Engagement
Data-powered campaigns with precision targeting to build movements efficiently.
We build movements and change laws, fast.
100 +
Laws Changed
15 M+
Emails Aquired
550 +
Stories Told
See Our Work
Audience Modeling and Texting Test Case
Testing the Results of Targeted Messaging to Aligned Groups
Building a Millennial Movement for Fiscal Sanity
In the Black License Plates Go Viral in TN
Supporting the Wave of Education Reforms
Removing Barriers to Education Opportunity
Bring Chicago Home Defeat
Learn how strategic pressure flipped a referendum
How One Woman’s Story Changed Thousands of Lives
Changing Hearts, Minds, and Policy Through Story
Award Winning Recognition
Crain’s 20 in their 20s
Davey Awards
MARCOM Awards
NYX Video Awards
Peter Lisagor Awards
Shorty Impact Award
Telly Awards
Vega Digital Awards
W3 Awards
WeWork Creator Award
3x INC 5000: 2023, 2024, 2025
3x INC Midwest: 2023, 2024, 2025
Campaigns & Elections Public Affairs Firm of the Year 2025
Who
We Serve
- Public Affairs + Government Affairs Professionals
- Advocacy Organizations
- Nonprofits
- Trade Associations
Let’s Solve Wicked Problems Together
Ready to break down barriers to human potential?
Fair Tax Defeat
Illinois Policy Institute
Beating a Spending Goliath with Data, Messaging, and Targeting
To oppose a progressive income tax amendment in Illinois, Iron Light supported message testing, behavioral modeling, and rapid audience growth. The campaign reached 1.5 million people, tested messages around retirement income, and activated large-scale peer-to-peer outreach. The amendment was defeated despite the opposition outspending the campaign by over 50 to 1.
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Audience Modeling and Texting Test Case
Future 42
Testing the Results of Targeted Messaging to Aligned Groups
An A/B SMS test in Washington compared modeled tax-aligned voters to a partisan-conservative segment, using identical messages. The modeled group generated more than twice the conversion rate (2.7 percent vs. 1.2 percent), with high statistical significance. The result emphasized message neutrality and alignment over ideology.
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Building a Millennial Movement for Fiscal Sanity
Millennial Debt Foundation
In the Black License Plates Go Viral in TN
To tackle the mounting threat of government debt, the Millennial Debt Foundation partnered with Iron Light to ignite a movement—starting with a license plate. Using sleek blacked-out plates as a visual trigger, Iron Light crafted a campaign that married viral appeal with substantive message delivery. Through a mix of influencer outreach, organic social contagion, and deeper digital content, the campaign sold over 20,000 specialty plates in just nine months. What began as a clever symbol quickly became a vehicle for broader fiscal engagement, activating a new generation around stewardship and conservative budgeting
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Supporting the Wave of Education Reforms
Multiple
Removing Barriers to Education Opportunity
Iron Light supported school choice campaigns in 15 states, including Arkansas, Iowa, and Illinois. Story-driven email outreach, video campaigns, and influencer content helped pass or protect universal ESA and scholarship programs. In Arkansas alone, the campaign contributed to 20 legislative victories. The work earned finalist recognition from the Reed Awards.
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Bring Chicago Home Defeat
Illinois Policy Institute
Learn how strategic pressure flipped a referendum
Iron Light supported a campaign opposing a transfer tax ballot measure in Chicago. The message strategy emphasized concerns with city leadership and the Chicago Teachers Union. Social psychology-informed messaging, earned media, and high-volume owned audience outreach contributed to the measure’s defeat, despite early polling in its favor.
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How One Woman’s Story Changed Thousands of Lives
Lisa Creason
Changing Hearts, Minds, and Policy Through Story
When Lisa Creason was denied a nursing career due to her criminal record, she didn’t give up—she became a catalyst for change. Partnering with Illinois Policy and Iron Light, Lisa's story became the centerpiece of a documentary-led campaign exposing systemic barriers to workforce reentry for ex-offenders. Iron Light built a full-scale impact campaign around the video, integrating compelling photojournalism, earned media, and strategic pressure. The result? In 2016, the Illinois General Assembly passed bipartisan legislation that made Lisa’s dream—and thousands more like hers—possible. This campaign exemplifies how Iron Light empowers purpose-driven organizations to solve wicked problems, shift narratives, and change lives at scale
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